Macro Plate

The technological problems for the healthy food ordering app required a multi-dimensional approach. Therefore, we prepared an engaging UI/UX design that allows users to customize their meal plans and create personalized profiles. We also focused on the backend technology and amended better and more secure payment systems, tracking technology, and monitoring techniques.

After initial rounds of talks and brainstorming, our team discovered the issues and tailored a strategic plan with a few things at the core – automation, modernization, and growth. We picked up the existing website but tweaked it at various functional and visual levels to make it appeal to everyone, from modern fitness enthusiasts to someone wanting to live a healthy lifestyle. 

Our hybrid approach also allowed us to rethink from the user’s perspective, which meant adding numerous personalization options that catered to their immediate needs, rendering their experience on the web application smooth. Security was also a primary concern, so we employed a network of some of the best and most secure payment gateways, allowing for a streamlined billing and invoicing process.

To make the front end more interesting for prospects, we employed HTML, jQuery, CSS, and Strip, among other tools, to add more options and customizations. This drove engagement as more people spent time browsing and personalizing options. We spent much time streamlining the backend technology for Macro Plate using MySQL, Laravel, and PHP. Yes, it was time-consuming and demanded an eye for detail, but the end result was a staggering success for us and Macro Plate.