How to Boost eCommerce Efficiency with Storyblok Headless CMS?

There is no denying the fact that the eCommerce sector is exponentially growing since more and more customers are moving to online shopping. However, the way eCommerce is conducted now is different from what it was 10 years ago. Today’s customers are more inclined towards experiential commerce. A study by PWC states that 73% of consumers value a satisfactory experience more, than pricing and quality when buying a product. 

This shift from delivering a static experience to a more personalized experience has obligated businesses to extend their business presence from a website to multiple channels, especially mobile devices. But supporting this shift was impossible for traditional CMS, such as WordPress as it limits flexibility and scalability. Hence, the adoption of a headless architecture automatically became imperative. There are multiple headless CMS available to choose from. However, in this blog, we will talk about Storyblok headless CMS and how it supports modern-day eCommerce operations. Additionally, hire a professional headless CMS development company to build a customized solution aligning with your business requirements.  

What is a Headless eCommerce CMS: A New Era of eCommerce

Unlike traditional eCommerce CMS, which are tightly coupled and limit flexibility, a headless eCommerce CMS is the one whose architecture decouples the backend layer from the frontend. In other words, the place where the content is stored and managed (backend) is completely detached from the place where it will be presented (frontend). 

In this approach, you can use the same core “body” (backend) to create as many “heads” (frontends) as you may need. This is why this approach is also called headless, as there is no fixed “head” but a countless number of different “heads” (websites, phones, voice-activated assistants, smartwatches, etc.) that can be utilized by eCommerce firms to expand their reach among technology-savvy customers and meet their online shopping requirements. An eCommerce solution built with this principle is sometimes referred to as agile eCommerce. 

These agile eCommerce CMS platforms manage and create product content in the backend and communicate or exchange data using an application programming interface (API), enabling you to deliver it to all your defined frontends. 

In a nutshell, the detached body and heads are connected through these APIs, and hence, content accessibility is not only limited to an eCommerce website but also available over mobile devices, IoT devices, digital signage, and other frontends. This allows you to offer more functionalities that are complimentary with your products, such as a barcode scanner, a digital customer card and personalized push notifications, allowing you to enhance customer shopping experience.

An eCommerce business can redefine its online selling ecosystem beyond a website, expand its reach, enhance its brand image, and boost conversions with headless eCommerce CMS. Want to learn the key ways to grow your eCommerce business? Then, check out this blog, where we have disclosed the 5 tips to achieve eCommerce excellence.

A Detailed Overview of Storyblok for Headless eCommerce Development

Storyblok headless CMS is a modern-age headless content management system launched in 2015. Since then, it has redefined how content is managed and delivered. One of its unique features is a “visual editor” that enables content creators to edit and preview their content in real-time, which enhances team collaboration and productivity, and enables you to take your product to the market 2x faster.

Unlike traditional CMS platforms, Storyblok headless CMS is not just made for content management. Instead, it is a comprehensive platform that fits all industries, use cases, and unique business requirements. 

In context with eCommerce, an experienced Storyblok CMS development company will leverage the platform to build a fully customized, headless-first online store and empower your businesses with flexibility and scalability to create, manage, and deliver content on your terms.

How Does Storyblok Headless CMS Help In Enhancing eCommerce Efficiency?

Storyblock headless CMS comes with multiple features and functionality, enabling businesses to manage dynamic content requirements effectively. Let’s explore the top features of styoryblock and understand how they help in enhancing eCommerce efficiency. 

• Simplified Content Creation, Management, and Delivery

Content creation is one of the major activities you facilitate via a CMS. But with Storyblok CMS, you are getting something extra. You will receive a built-in visual editor so that you can create content in the backend repository and preview it simultaneously, allowing you to make iterations quickly and deliver your eCommerce content faster. 

With this CMS, not only is content creation simplified, but also its management and delivery so that you can maintain brand consistency across all platforms. It provides you with a centralized admin panel for content consolidation and workflow management; a digital asset manager for organizing all your digital assets in one place; and user controls for predefined access to the content based on a specific user’s role. It also provides robust API capabilities for seamless content delivery and also supports multiple frontend SDKs so that your hired Storyblok development company can integrate any preferred frontend framework to align with your content presentation requirements and improve your brand image. 

• Seamless Integration with eCommerce Services

Establish eCommerce excellence for your business with the same set of eCommerce tools you were using earlier. This means you don’t have to switch your eCommerce platform, whether Shopify or BigCommerce, just because your CMS is transitioned. The Storyblok CMS supports native integrations with all major eCommerce platforms so that you can connect any preferred platform without a hitch.

Another best part of this CMS is that it can be modified into a modern-age eCommerce CMS to streamline and connect your content and commerce together. 

You can quickly integrate your preferred eCommerce tools, such as Semrush or Cloudinary Asset Manager, and also browse through the dedicated app store of Storyblok to add custom services based on all the eCommerce functionalities you wish to build for your online store.

• Enhanced eCommerce Personalization with Omnichannel Essence

Personalization is one of the major trends the eCommerce sector is embracing in order to enhance customer experience. To support this trend, Storyblok CMS provides several tools for performance optimization and composable personalization. The composable approach to personalization will allow the separation of software components and services and implement microservices architecture within the backend. This separation gives you the flexibility to create targeted content at scale – without sacrificing performance or security and deliver personalized content for each customer.

Want to implement a connected and personalized shopping experience for your customers? Our eCommerce team can build a connected commerce solution for your business so that you boost your business efficiency and sell across multiple channels whether online or offline.

• Content Localization for International Selling

Selling only in one local location or two can be a limitation for your eCommerce business growth. Hence, moving your business operations to global locations will allow you to expand your business reach, improve brand credibility, and increase sales. 

With Storyblok headless CMS, you get built-in localization features, a global CDN, as well as the flexibility to integrate third-party localization tools such as Localize so that you can manage and modify your content for each locale, optimize it for SEO using pre-rendered content and implement Storyblok’s image services and caching capabilities for continuous content availability on a global scale.  Check out our guide on creating multilingual eCommerce solutions and take your business to global markets.

Conclusion

The eCommerce sector is undergoing continuous changes as the demands of modern customers rapidly evolve. Hence, relying on legacy software such as a traditional CMS can be a loss bearer for your eCommerce business. This is why switching to the headless mode with a robust CMS such as Storyblok headless CMS can provide you with a pool of opportunities to extend your business operations beyond a brick-and-mortar store and an online website.  So, are you ready to build a Storyblok-based eCommerce store? Connect with us for a personalized consultation where our team will address your problem statement and recommend the eCommerce CMS solution accordingly.