Developed a Mobile Application for a Leading Apparel Brand

We helped the client build a customized mobile application based on Shopify headless, which led to a 42% increase in mobile-based conversions & significant boost in ROI.

About this
Project

About this project

We partnered with a fast-growing D2C apparel brand to build a custom headless mobile application powered by Shopify’s Storefront API and React Native. The app delivered native-like speed, personalized shopping with AI-driven recommendations, wallet-based payments, and push notifications—features that their millennial and Gen-Z customers valued most. With multi-currency and multi-language support, the brand expanded into five new markets, achieved a 42% increase in mobile conversions, and reduced checkout times by 30%, setting the stage for global growth.

Industry

Product Engineering

Key Focus

Digital Transformation

About
Client

About the client

The client is a mid-sized D2C lifestyle brand known for its apparel and accessories. With a rapidly growing digital presence, the brand aimed to move beyond its existing web storefront and create a seamless mobile shopping experience. Their goal was to deepen customer engagement, particularly with millennial and Gen-Z shoppers who expect convenience, personalization, and speed when shopping online.

Business Challenges

While the client’s Shopify Plus store was performing strongly on the web, mobile conversions were falling short of expectations. Their millennial and Gen-Z audience increasingly expected personalized, app-native experiences, such as push notifications, wishlists, real-time inventory updates, and wallet-based payments, that the standard Shopify mobile web view could not provide.

To bridge this gap, the brand required a mobile application that seamlessly integrated with the existing Shopify backend, delivered native-like speed and design flexibility, and supported global expansion through multi-currency and multi-language capabilities.

Our
Offering

Solutions Implemented

We designed and built a headless commerce mobile application powered by Shopify’s Storefront API, enabling a fully decoupled architecture that separated the backend from the front-end app layer.

Shopify Storefront API
We leveraged Shopify’s GraphQL Storefront API to power the product catalog, pricing, checkout, and customer account management—laying the foundation for a seamless headless architecture.
Front-End Framework
The mobile app was built on React Native to ensure cross-platform compatibility for both iOS and Android. Smooth animations and gesture-based navigation were integrated to deliver an engaging and intuitive user experience.
Custom Checkout Flow
Shopify’s Cart API was integrated with native payment gateways such as Apple Pay, Google Pay, UPI, and PayPal. This streamlined experience reduced cart abandonment by 18%.

Solution 1

Personalization & Engagement

AI-driven product recommendations were introduced through a middleware service, while push notifications for product drops, flash sales, and cart reminders boosted customer engagement.

Solution 2

Scalability & Localization

By integrating Shopify Markets, the brand gained multi-currency pricing and localized checkout capabilities. In addition, Shopify’s Translations API enabled multi-language support for global audiences.

Solution 3

Analytics & Monitoring

The app was connected to Firebase and New Relic for real-time performance tracking, crash analytics, and insights into user behavior, ensuring continuous optimization.

Result

Providing results that exceeded the client’s expectations

Expanded to 5 new international markets with localized currencies.	Customer retention improved through push notifications and personalized offers.
Average app rating of 4.7 on App Store and Google Play.	42% increase in mobile conversion rates within 3 months of launch.

“The new headless mobile app transformed our customer experience. Mobile conversions jumped by over 42%, checkout is f30% faster, and our shoppers love the personalized features. It’s given us the scalability and flexibility to grow globally with confidence.”

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